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DTC & Tech Executive Marketer helping your favorite brands scale with some of the top agencies
Lauren Kleinman is the co-founder of The Quality Edit, a media company curating and reviewing the best DTC brands, and the founder of Dreamday, a marketing and growth consultancy focusing on performance PR and affiliate marketing. Lauren was most recently part of the Founding Team and VP of Marketing & Growth at Ritual, where she led marketing and growth from the brand’s inception and helped build one of the most successful and influential brands in DTC Health. Prior to Ritual, Lauren was an early employee and Director of Communications & Special Projects at Scopely, where she helped build the PR, Recruiting and HR teams from inception.
I grow brands. I drive growth through content and community (influencer, editorial, email, affiliate, growth loops). Expertise: acquisition, social media, Gen Z, emerging community platforms About: Midwest by birth, NYC by choice, grad school drop out. alum: Derris, Madewell, Condé Nast.
I help DTC brands grow profitably with brand first performance marketing.
Co-Founder & CMO of Obvi, one of the world’s fastest growing health & nutrition brands. Since launching in 2019, Obvi has surpassed 250K customers globally, all whilst boot-strapping its way to $40 Million in sales in 40 months. Prior to managing Obvi's 7 figure monthly digital paid marketing budget on Facebook, Instagram, and TikTok, Ash co-founded Ghost3Media, a boutique digital advertising & growth agency managing over $15M of adspend. Let me help you figure out Meta ads! - Account Structure Strategy - Testing & Scaling Strategies - Cut Acquisition Costs - Improve LTV - Improve CAC/NCAC - Improve AOV - Optimize Landing Pages - Creative & Content Strategy - Offer Ideation - CRO (Conversion Rate Optimization) Hacks