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NEWS PROVIDED BY
MentorPass Media
October 3, 2022 11:01 PM

Joshua Rockoff

3
credits / 30 mins

Fractional CMO - specializing in beauty & supplement brands

Krysta Lewis is a fractional CMO to ecommerce brands focusing on the beauty and supplement sector. Her last role was VP of Marketing for Obvi, a collagen supplement brand that grew to 40 million in 40 months. There she led retention strategy and implementation. Prior to that, most of Krysta's career was spent as the CEO and Founder of Aisling Organics, a high-performance organic makeup brand. Within a few years of launch, Aisling reached over 500,000 units sold, secured partnerships with FabFitFun and Ipsy, had products nominated for Allure awards, and spoke at 13 marketing conferences teaching other brands how to emulate their success on TikTok. During her time at Aisling, Krysta grew an extensive following with recognition as Young Entrepreneur of the Year and was the 2019 TechOut $150,000 pitch competition winner.

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