Jimmy DeCicco, the co-founder of Super Coffee, is a visionary entrepreneur whose remarkable journey has left an indelible mark on the beverage industry. As the oldest brother at the helm of Super Coffee, Jimmy's raised over $150M in venture capital, led a team of 150 FTE and delivered $300M+ in sales since launching Super Coffee. Under his guidance, Super Coffee has broken through the noisy CPG industry, becoming a household brand name known for its innovative and energizing products. With an unwavering commitment to hard work and kindness, Jimmy epitomizes the ethos of the company, encapsulated in their motto: "Work hard and be nice to people." His achievements speak volumes, from earning the 2021 Beverage Industry Brand of the Year award to being recognized as an EY Entrepreneur of the Year in 2020. Super Coffee's ascent to the #1 Food and Beverage company on the Inc. 5,000 List in 2020 and Jimmy's inclusion in Forbes' 30 Under 30 Class of 2019 further underscore his exceptional prowess. Their viral appearance on ABC's Shark Tank in Season 9, Episode 22, in 2018 catapulted them onto the national stage. With strong wholesale distribution at major nationwide retailers like Costco and CVS, Super Coffee's trajectory to hundreds of millions of dollars in revenue is a testament to Jimmy’s unrelenting work ethic and entrepreneurial genius.
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Build a resilient mindset, launch your MVP, and earn your first $10k in revenue.
Recruit your team, scale your product, raise funding, and earn your first $100k in revenue.
Develop leadership skills, find sustainable growth channels, and earn $100k in profit.
