I spent my early career as a legislative aide in healthcare and then went on to spend 15 years in ecommerce and brand strategy working with companies including ADIDAS Y-3, Squarespace, Steven Alan and Josie Maran Cosmetics, and was part of the early team at Everlane building social media, culture and talent. In 2018, I launched maude, a modern sexual wellness company built to challenge a legacy industry and serve the customer through quality, simplicity, and inclusivity. Since its launch, maude has been featured in Vogue, The New York Times, Vanity Fair, and Forbes, amongst other esteemed publications. In July of 2019, maude was one of CircleUp’s 25, an "annual award recognizing some of the most innovative consumer brands on the market”, part of The Lead’s Foremost 50 in both 2020 and 2021, and has been heralded as “redefining the sex essentials industry for modern consumers” by Forbes. As of June 2023, we've raised $13 million in VC funding from funds including True Beauty Ventures, Fable Investments (Natura &Co), Access VC (Reckitt), True, RRE Ventures, CASSIUS Family, Endeavor, and angels Benjamin Millepied and Dakota Johnson, amongst others, an honor as one of the only 10 Latina-led companies to have raised over $10M (Source: Crunchbase). In 2022, the company launched in Sephora, one of the first sexual wellness brands ever carried in the retailer’s 52-year history. In addition, the company announced partnerships with Advocates for Youth and SIECUS, organizations dedicated to sexual health access and education. In 2019, I was chosen as one of Entrepreneur magazine’s first-ever 100 Powerful Women, was part of WWD's 2020 and 2021 60 Power Players in Health and Wellness, in 2021 was selected as one of Forbes Next 1000, in 2022 won the CEW Female Founders Award in the company of legends Bobbi Brown and Jeanine Lobell, and was selected as one of the Vogue Business 100 Innovators in 2023. I was on the board of Peer Health Exchange (NYC) and sat on the the Advisory Council of Women in Innovation (WIN), and am actively on the Board of Advisors for Oyster Sunday. In my off hours, I dedicate time to helping other founders as a mentor (including Techstars NYC and Tower 28’s Clean Beauty Summer School) and through Founders’ Weekend, my online resource and offline retreat for those building companies.
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Build a resilient mindset, launch your MVP, and earn your first $10k in revenue.
Recruit your team, scale your product, raise funding, and earn your first $100k in revenue.
Develop leadership skills, find sustainable growth channels, and earn $100k in profit.
