Betsy Burroughs

6

credits / 30 mins

Hi, I'm Betsy Burroughs. The Atlantic Magazine called me "a Silicon Valley branding executive turned neuroscience researcher." I consult with organizations on business innovation and with individuals on weight loss so they can make effective change Easy Effortless Fun. I first developed my business innovation techniques for my branding clients. My first book was on business innovation, "FOCUS. The Catalyst for Innovation. Based on the Neuroscience of Insight." Even though that book is a business book, surprisingly…I used every technique in it to make it Easy Effortless Fun to lose 90 pounds and keep them off. All the neuroscience research I’ve studied in the last 20 years on Behavior Change and Habit Design led me to create these techniques. My upcoming second book adds to my first, with new innovative weight loss techniques you can’t find anywhere else—ones that work with your brain, not against it. I am also an Innovation Consultant at Consultants Collective, a JEM Company, and on the Advisory Board for JEM. JEM is a Silicon Valley-based global management consultancy and publishing group. JEM connects executives and innovators, experts and thought leaders from around the globe through its consulting and advisory services division, Consultants Collective, as well as through Biznology.com, JEM's digital magazine and online learning platform. JEM founder and CEO, Jen McClure, was named to Business Insiders magazine's 2020 list of "POWER PLAYERS OF CONSULTING: The 38 consultancy stars disrupting the $130 billion industry and solving problems for clients in crisis."